Services

We have the experience, knowledge and talent necessary to efficiently develop and execute the right business plans that will increase the efficiency and appearance of a hotel. You’ll certainly get more prospective buyers when you show them the hotel in its best possible light. And we work hard to help effectively dispose of the asset.

Even on very short-notice if necessary, our knowledgeable team makes the best of our management know-how and our company’s flexible structure to smoothly take over operation of the property. We enter our stewardship as receiver just as we would any hotel we manage. The appropriate background checks are performed on all employees and they are rehired and placed on the payroll of an affiliate of ours in order to reduce the investor’s associated risk.

At this point, it’s time for us to ensure that both the physical and monetary assets of the property are both protected and accounted for. Our expert office staff provides the financial and accounting work for the property. On a positive side note, our accounting system allows you to check online anytime, allowing interested parties to stay up-to-the-minute on the business of their asset. And of course, if you need additional reports, we provide them at your request.

A visit to the property is the first step we take. The goal of this first visit is to gain a complete understanding of the physical facilities, their condition, the market environment, operating procedures, and existing management personnel. From this point, we are able to formulate and begin to implement the changes that will be necessary to operate the hotel or resort more efficiently and maximize revenues.

Thorough planning for a hotel is imperative if the property is to reach its operating potential. Shiraz Hotel Management ensures a business plan is completed annually, but updated throughout the year, and includes specific details on the market, capital improvement needs and detailed operating projections. We use activity calendars for planning and future monitoring to support the hotel's marketing plan, operating budget, and capital plan.

We visit the property on both regularly scheduled and an unscheduled follow-up basis. We do this for the purpose of inspection, consultations with management personnel, and ongoing operations and marketing reviews. Our quality control process also includes regular visits by anonymous guests who then complete a report for us. This allows us to see our hotels through a customer experience.

Whenever practical, we negotiate volume-purchasing agreements. Some hotels managed by The Shiraz Group Hotel Management are franchised. This means we take full advantage of the franchisor purchasing programs. Where possible we arrange marketing and other hotel operations purchases in conjunction with other hotels we manage. When such arrangements provide a discount, those savings are prorated to the properties benefited. No fees, commissions or other arrangements are charged or collected to benefit the management company for these services and our contract specifically forbids "Hidden Fees."

With our knowledge of current trends and products in the hotel and resort industry, we are adept in planning and supervising the renovation and refurbishments of properties. Redecorating and refurbishing work may be done by hotel employees, contractors or design firms—depending on the project’s scope. Fees, if any, depend on the scope of the work ; our number one is maximizing revenue – the following tasks are part of how we are so successful in Sales & Marketing and Revenue Management: • Conduct detailed and continuous sales, marketing, and market assessments to identify profitable opportunities • Carefully plan our marketing and sales efforts by focusing on effective utilization of staff and available marketing budget to identify and penetrate strategic and profitable demand • Establish our system of sales staff goal setting and productivity tracking with weekly reporting • Focus on increasing business in slower times through increased penetration into the most productive business opportunities, while maximizing yields in high demand times • Implement our proprietary revenue management and yield management practices to ensure daily and weekly evaluation of rates and competitive data • Establish regular analysis of the property’s Social Media reviews and penetration, web site traffic, and web presence • Regularly “Secret Shop” the hotel to confirm compliance with our service standards possibility.

Cash flow maximization includes everything from revenue management and expense control to regular cash flow forecasting and weekly cash sweeps to challenging real estate taxes and insurance costs. Additionally, we make debt service and other payments for the owner and assist in debt renegotiation.

• We maximize the interest level of the property's staff so as to increase cash flow. • We work to maintain and improve the physical condition of your hotel by monitoring physical maintenance activities and the proper completion of capital expenditure projects in order to see that funds are spent effectively. • We help you develop and then communicate your goals for the property to the staff and subsequently encourage their achievement on your on-going efforts towards these goals. • We focus on maximizing profitable revenue and controlling costs, without affecting quality or service. • We seek cost-effective ways to maximize value including repositioning, expansion, adaptive re-use of spaces, remodeling, refinancing and reviews of other revenue opportunities and costs of ownership.

We're ready to listen and respond with services tailored to your specific goals and challenges. Examples of our satisfied clients include: • Institutional investors • Individual investors • Owner/operators • Governments, universities and related entities • Lenders and special servicers • Law firms and family offices

Our services are customized specifically to your needs. When it comes to reports, we provide weekly reports with accurate and requested information you need. Additionally, thanks to our accounting system, owners can view their financial data anytime online so you can access your financial data whenever it’s convenient for you. We have our accounting data processed using an offsite and online system. This enables our hotels to input daily revenue and statistical data while accounts payable is processed regularly. The end result is that managers, owners and corporate staff can review financial data online at any time.

We use the industry's gold standard: The Uniform System of Accounts for the Lodging Industry published by the American Hotel & Lodging Association, to present your financial information. We also include statistics useful in analyzing the included financial systems. Owners can also count on us to help client Asset Managers with the preparation of their internal reports.

We can either perform all of the accounting—from disbursements to statement processing—at our corporate office or decentralize any portion of the process to the hotel level, customizing the arrangement for the individual property’s needs. At Shiraz Group, we combine our tight internal and cash controls with strong manager responsibility to maximize the hotel’s profitability. Hotels and Resorts accomplish their goals through the on-site staff so maximizing each employee's potential as an individual and as a team member is a key to maximizing the profitability of the hotel or resort. Our team has helped many hotels and resorts develop and implement customized training and retention programs. Success is further tied to well-drafted policies and procedures that are tailored to the hotel’s vision and mission. These tools serve as a reference point for its service standards, serve as a basis for training and human resource development, and serve as a foundation for executing the hotel’s or resorts’ strategic plan. To that end, our team has helped many hotel operators and owners hone their training and personnel development programs by undertaking the following: 1. Help identify the property’s vision, and mission 2. Obtain acceptance and commitment to the mission and vision among staff 3. Work with property staff to develop and document policies and procedures 4. Develop the training materials specifically to support the policies and procedures. These include the key performance measurements for each position to be trained and are targeted to the company’s strategic goals, mission, and vision 5. Provide technological assistance to publish the policies, procedures, and training materials as a password-protected web-based interactive system in order to make distribution and updating more efficient. The Shiraz team coaches, makes recommendations, provides best practices, and provides extensive material but the final content and documentation must be the property’s product to ensure commitment and successful execution by the hotel’s or resort’s staff.

In order to make our restaurants succeed, we adhere to following the guidance of three very simple words: creativity, quality and consistency. These same principles apply to liquor outlets, room service and banquet areas.

Each hotel has a unique location, target market and local culture that can and should be integrated into the hotel's outlets. In the end, creativity—as we see it—ensures that the restaurants, lounges, and catering at each and every hotel meet the needs of our potential guest.

Quality is defined by the people we hire, the products we purchase and the service we provide. We select our employees carefully and provide rigorous training and supervision. Quality products are used in our restaurants, lounges, and meeting/banquet space because we demand them and we train our employees to find them.

What makes a good restaurant or event memorable? Consistency. We maintain consistency by training and recruiting a qualified and caring staff and by implementing the right procedures and systems into the whole food and beverage operation.

At Shiraz Group, we work closely with your architects to ensure that both industry and brand standards are met, blue prints reflect an efficient work flow for hotel operations, and that the overall design of the facility is aesthetically pleasing and operationally efficient. We take time to determine which design firms we feel best suit your property, recommend and work with the design firms that are the right fit.

We work with the designer as they plan the hotel rooms, Food & Beverage component, conference rooms and public areas to be sure they’re appropriate for the target market and that the recommended products will provide the desired style and durability at the best negotiated price. Our relationships with purchasing agents get you the best pricing. We help create and review the budgets for the FF&E for reasonableness and value.